10 Best Life Insurance Companies in Canada

Top 10 Best Life Insurance Companies in Canada: There are many life insurance options in Canada and this makes it very difficult to choose the right insurance for you.

We’ve put together reviews for the top life insurance providers and grouped them into specific categories.

Whatever your life insurance needs, personal preferences, or budget, you can shop with confidence and choose an appropriate plan and provider.

What is life insurance and how does it work?

Life insurance (Best Life Insurance Companies and policies in Canada) is a legally binding contract between you and the insurer.

You agree to pay the life insurance premium, and in return, the life insurance carrier promises to pay a certain amount to your beneficiaries upon death.

In short, life insurance protects your loved ones from the potential financial impact of your death. Payouts can help them replace part or all of your income and pay off debt. This can ensure that they can be comfortable after you leave.

Type of Life Insurance

There are many types(most popular insurance companies in Canada)  of life insurance like (best whole life insurance companies in Canada, which life insurance company is the best in Canada) policies to suit different needs, preferences, and budget requirements. It includes:

Guaranteed Issue Life Insurance

Guaranteed issues do not require taking a medical exam or answering health questions (medical underwriting) to prove eligibility. As such, life insurance coverage is guaranteed until you live below a certain age.

However, the amount of death benefit is very less. It usually ranges from $25,000 to $50,000. Most people take out a Guaranteed Acceptable Life Insurance policy to cover final life expenses or to leave a small legacy for their children or grandchildren.

Universal Life Insurance

The main difference between universal life and whole life insurance is that the former gives you better control over how your money is invested.

This gives you some freedom in terms of your premium payment and death benefit. If necessary you can increase or decrease them within permissible limits.

Term Life Insurance

Term life insurance policies have an expiry date and one objective – to provide a death benefit. The policy tenure can be as little as one year or as long as 40 years.

If you die during the term of the life insurance policy, the life insurance carrier will pay the death benefit to your beneficiaries. If you complete the term, no payment will be made.

However, most providers allow you to renew a term life insurance plan up to a certain age, without a medical examination.

Term life insurance coverage does not include extra bells and whistles like cash value. This makes them generally more affordable.

No medical life insurance

This makes it easy to qualify and fast-track the application process. On the downside, no-medical policies are generally more expensive than fully written plans. They usually have smaller payments.

Simplified Issue Life Insurance

Simplified issue life insurance does not cover Medicare, but you will be asked to answer certain health questions when applying.

The insurer will determine your eligibility and rate your premium based on your answers. These policies often include a waiting period – which is usually two years.

If you die during this period, the insurer will not pay the death benefit; Instead, it will refund the life insurance premium you have already paid.

Permanent Life Insurance

Permanent life insurance policies provide coverage that you may not outlive. It’s the closest thing to ‘buy it, forget it’ life insurance, as you never have to renew a permanent life insurance policy again.

With permanent life insurance options, you can rest easy knowing that even if you die, your family will receive the death benefit.

The funds in this account are tax-deferred, and you can access them whenever you want Generally speaking, permanent life insurance options are six to 10 times more expensive than term life insurance.

Whole Life Insurance

Whole life insurance (top companies for whole life insurance) is a permanent life insurance plan that provides you with lifetime coverage and an investment tool to accumulate wealth on a tax-deferred basis.

A portion of your premium goes to cover whole life insurance costs and administrative fees, while the rest is kept in the underlying investment account.

Canada Best Life Insurance

While evaluating the best life insurance company, you should consider the cost of coverage. Check the types of life insurance policies available (top 5 life insurance companies in Canada), and the terms of service. and as well as the firm’s financial stability as well as user reviews, and ease of use.

The following numbers represent approximate rates available for a 40-year-old male or female smoker with a 10-year term and $50,000 of coverage. These quotes are calculated using the life insurance calculator provided by each firm.


The policy is an internet-based life insurance provider and the first digital life insurance platform launched in Canada.

The company started in 2018 as a comparison site for life insurance websites. It now generally offers affordable life insurance policies offered through Canadian Premier Life Insurance Company, a reputable federally-regulated life insurance company.

Canadian premier life insurance company in business for over 60 years. It has been awarded an FSR of A Strength Rating (FSR) ranging from AM Best.

This policy also offers policies issued by top insurance companies like BMO Life Assurance Company, Canada Protection Plan, Manufacturers Life Insurance Company, and Vanessa Life Insurance Company.

One area where this company shines is through its online onboarding. After filling out its quick online form, most applicants get an instant quote and don’t need a medical exam.


Manulife life insurance is Canada’s largest insurance company with assets of ₹1.3 trillion.

Apart from offering insurance policies, Manulife also offers banking and investment services. The life insurance policies offered by the company come with various options.

When looking for a term insurance policy, for example, you can choose CoverMe Family Term Business Term, Family Term with Vitality. An insurance policy allows you to reduce the cost of your insurance when you do fitness and fitness-related exercises.

Term life insurance policy gives an option to not undergo a medical examination.

Policy Adviser

Although Policy Advisor HTML1 is not an insurance firm, it serves as an excellent way to compare life insurance prices from the top 20 Canadian life insurance companies.

It’s not just about life insurance (term or whole life). You can get estimates for critical health policies, disability coverage, mortgage protection, and any medical insurance.

To find the most affordable rates, visit PolicyAdvisor to fill out an application.

Get instant quotes from multiple providers for different options, terms, insurance types, and more. If you have any questions about the options available, it is possible to speak with an authorized consultant over the phone.


Sunlife Financial is one of the largest insurance companies in the world.

The company’s total assets are over $328 billion. Also, it works in other countries like Australia, the USA, Australia, and the UK.

Sunlife offers a variety of options for those looking for coverage for life insurance, including a type of temporary life insurance as well as permanent life insurance.

The tenure period can vary with options of 10, 15, 20, or 30 years.

Canada Life

Canada Life Assurance Company is the top life insurance company in Canada. It was one of the largest after the amalgamation of Great-West Life Company, London Life, and Canada Life into one company.

The company offers various insurance products including critical illness, life insurance, health, disability, and creditors insurance.

If you want to buy term life insurance, you can choose a coverage period starting from five years to 50 years.

It is paid regularly and converted to permanent or long-term.

Canada Security Plan

If you are looking for quick access to simplified life insurance for Canada with no medical, Canada Protection Plan is the top choice.

If you’re looking for term insurance coverage, there are five options to choose from, ranging from $5000 (non-medical) or $1 million (including medical) to that cover.

It offers permanent life insurance that comes in six different types (top 5 life insurance companies in Canada) without medical insurance.

Industrial Alliance (IA)

iA Financial Group is one of Canada’s largest financial and insurance companies and had assets of $214.5 billion at the end of September 2021. It has an AM Best rating of A+

Its insurance division, Industrial Alliance Insurance & Financial Services Inc., offers personal insurance services, such as life insurance, automobile RV, home, mortgage health, disability as well as travel and health insurance.

Term life insurance offers access to live (15, 20, or 25 years of coverage, with no medical checkups, and up to $500,000) as well as pick-a-term (10-40 years and up to $10 in coverage). million).

Empire Life

Empire Life is Canada’s Top 10 Life Insurance Company. It also offers investment products (annual segregated funds, endowments, mutual funds) and various insurance plans.

The company had a net worth of $18.7 billion at the end of December 2020.

Term life insurance is offered for terms of 10, 20, 25, and 30 years. Annual renewal of company term policies there are also renewals which are an excellent option if you are looking for short-term insurance.

Is it the largest insurance company in Canada?

Canada’s five largest life insurance companies, based on their share of the life insurance market (ie premium volume), are:

  • Manulife
  • Life in Canada
  • Sun Life Financial
  • Desjardins
  • Industry Alliance

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