Fundamentals of Digital Marketing Google Certificate

Fundamentals of digital marketing google review: The Fundamentals of digital marketing are very different from the Fundamentals of traditional marketing. Since 2000, the concept of marketing has taken on a new dimension with the advent of digital marketing.

Today billions of people are connected to digital media to buy or sell products. As a customer, we can compare products of different companies before making a purchase decision.

But most of the strategies that companies used to reach customers in the early stages of digital marketing are now different. But the fundamentals of digital marketing are always unchanged, regardless of any new updates or design trends.

What are the Fundamentals of Digital Marketing?

The Fundamentals of digital marketing include all the modern marketing strategies to reach the target customers. Advertising that works on TV, radio, or in newspapers may not work on social media or online marketing.

So to take advantage of digital marketing, companies need to adopt some strategies. Before investing time or resources in creating an online marketing strategy, businesses must understand the Fundamentals of digital marketing. The Fundamentals are as follows-

  • User-friendly website design
  • SEO or search engine optimization
  • Search engine marketing or SEM
  • Social Media Marketing or SMM
  • Email marketing

(1): User-friendly website design

The purpose of digital marketing is to attract potential customers to the company’s website through social media or search engines or online advertising. So the website should be qualitatively good which fulfills the business objective and converts the potential customers into real deals.

Website content should be informative and easily understandable about what customers are actually looking for. The following points need to be considered before launching any website without spending the entire budget of any company.

Strong and effective content management system: A effective content management system or CMS is recommended to build a solid foundation for the website. CMS is commonly used in WordPress, Wiki, and Joomla.

Good Hosting Platform: It’s important for a business to survive and thrive in the digital world. A powerful hosting platform provides the necessary resources including file storage, email hosting, server space, databases, and much more, without the need for any special company action.

Even the website is active and runs 365 days a year. There are many popular hosting platforms like Go Daddy, Bluehost, Hostgator, and Amazon Web Services.

Informative content: Informative content provides the best results that meet the specific needs of the customers. Visitors enter the site to find solutions to their needs. So the content of the website, which can be in the form of one-page text for infographics or videos, must be presented to help buyers and potential buyers.

Choosing an effective URL: This is essential for a company’s website. The URL should be short and simple, representing the company name or brand name. It is important to keep in mind the user before creating and branding a company’s website.

(2): Search Engine Optimization or SEO

Before making a big purchase decision, most buyers research online through search engines like Google, Bing, or Yahoo. So business websites should be optimized in search engine results. Basically, SEO improves the visibility of a website in organic search engine results.

It even ensures that the website is following the best practices to get ranked in the SERP or search engine results page.

Since SEO is a fast-growing competitive environment, and it is constantly sprouting, companies need to make constant efforts to maintain it, although it may not yield effective results in the beginning.

Companies must have an SEO strategy to stay relevant and important in the questions. SEO strategies help to focus on multiple keywords to drive better traffic to websites.

(3):  Search Engine Marketing

Search engine marketing or SEM is another method of online advertising to attract customers to a company’s website, which can provide them with valuable information.

The concept of SEM is huge. This is not limited to ads appearing above or to the right of search engine results, but paid ads on social media platforms are also considered SEM.

It is also referred to as PPC or pay-per-click advertising, where the company has to pay a certain amount for clicking on the ad of that particular company.

(4):  Social Media Marketing

social media marketing is fast growing as an important place for online word-of-mouth promotion for branding. Today, millions of social media users are talking about various topics, including products or services of their choice. Use this forum to discuss.

So companies are social media platforms for promotion and branding Implementation has started, which provides the best results in a short period of time. It is essential to formulate a clear objective before promoting on social media.

The selected platform profile must provide useful, relevant information for public use and regularly update photos or content. There is always someone to answer questions and answer round comments.

Various companies use popular social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and many more for marketing.

(5):  Email Marketing

While email marketing is not as effective as it used to be, it has a strong impact on building relationships with existing customers and businesses.

Emails written for customers should have a strong subject line to get their attention. Since spam filters filter emails, the word spam should be avoided in business letters; Otherwise, it fails to attract customers.

As every business approach is diverse, so are Fundamentals of digital marketing strategy. Therefore the strategy will be planned accordingly considering the business objectives and specific requirements of the customers.


Fundamentals of digital marketing is a growing field of marketing that has many opportunities. There are many aspects to this that can be found. The career opportunities are huge and digital marketing is definitely the marketing of the future.

If you want to delve deeper into it and build a career in it, you can take a look at the Digital Marketing course on Great Learning.

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